Lynx — Immersive Product Launch
Led the launch experience for a new-gen mixed reality headset. Built around immersive storytelling, motion design, and interactive 3D layers to drive product engagement and press coverage.
For the launch of Lynx, a next-generation mixed reality headset, we were tasked with creating a digital experience that would both educate and inspire. The goal: captivate early adopters, press outlets, and partners through a visually rich and emotionally resonant storytelling format.
We designed a launch hub that blends cinematic visuals, soft motion, and interactive 3D transitions to reflect the unique blend of technology and sensory experience offered by the product.
Working closely with the internal product and marketing teams, we shaped a narrative arc that guides visitors from curiosity to comprehension — highlighting features, use cases, and the brand vision behind Lynx.
This page served as a central piece of the product’s launch, featured during keynotes and widely shared by early reviewers. It helped position Lynx not just as a tech innovation, but as a design-forward experience redefining how we engage with digital worlds.
